https://pii.ai/wp-content/uploads/2023/06/Untitled.png↗ Apple is diving headfirst into the privacy debate as a key driver of their brand with it front and center on every install, phone activation and marketing campaign. As they put it, "Apple believes privacy is a fundamental human right.":
- Tracked | https://youtu.be/fjf7c-O5GyQ↗
- Data Auction | https://youtu.be/NOXK4EVFmJY↗
- A Day in the Life of an Average Person’s Data | https://youtu.be/1HWUjMjaBJI↗
- App Tracking Transparency | https://youtu.be/Ihw_Al4RNno↗ And it's not just talk - Apple has put its money where its mouth is with privacy-focused product features like end-to-end encryption and facial recognition that works solely on your device. They've even taken a strong stance against data mining and tracking, going head-to-head with companies like Facebook over user privacy. In fact, Facebook has lot billons of dollars in revenues due to Apple’s Privacy Push↗. What's most remarkable about Apple's privacy push is how it has resonated with consumers. In a world where data breaches and privacy violations happen with increasing frequency, Apple's commitment to privacy has become a key selling point for its products. Billboards and TV ads focus on it, and the associates in store wear T-Shirts emphasizing that Apple makes money off its’ products, and not consumer data. Consumers are willing to pay a premium for the peace of mind that comes with knowing their personal data is secure. So hats off to Apple for leaning into privacy early, and making it a brand asset. By taking a strong stance on privacy and security, they've not only strengthened their reputation as a trusted and reliable company, but have also tapped into a growing demand for products and services that prioritize user privacy. It's a win-win for everyone.