Privacy Insights by PieEye

SB 690 Won't End CIPA Lawsuits. It Will Change Which Ones You Get.

California's SB 690 removes private lawsuits under CIPA's pen register provision, but Section 631 wiretap claims survive. Here's what changes, what doesn't, and what to fix before January 1, 2027.

How A/B Testing and Personalization Impact Customer Consent and Data Trust

A/B testing and personalization can improve customer experiences, but consent and personal data need a different success metric than ordinary conversion optimization.

Consent-First Upsell Design: How to Capture Buyer Intent Without Privacy Complaints

How Shopify merchants can design upsells around cart and purchase context instead of expanding behavioral tracking, and when broader customer data actually earns its place.

This Week In Privacy: September 7 - 13, 2026

This Week In Privacy: August 31 - September 6, 2026

The Next Wave of Web-Wiretapping Claims: Spy Pixels, Song-Beverly, and How Not to Be a Target

CIPA is just the beginning. Email spy pixels, Song-Beverly credit card claims, and Arizona wiretap laws are the next wave of privacy litigation targeting eCommerce. Learn what's at risk and how to protect your business.

Pacific Trial Attorneys CIPA Demand Letters: What They Allege and How to Fix It

Pacific Trial Attorneys is one of the highest-volume CIPA demand-letter filers. Learn what they allege, how their claims work, and the remediation checklist to protect your website.

Srinivas Rangam CIPA Demand Letters: Session-Replay and Wiretapping Claims Explained

Srinivas Rangam is a serial "tester plaintiff" used in CIPA litigation to document alleged wiretapping via session-replay and tracking. Understand the damages math, exposure, and how to protect your website.

Swigart Law Group CIPA Demand Letters: How to Respond

Swigart Law Group is filing high-volume CIPA demand letters. Learn what the firm alleges, what it means for your website, and how to prevent and remediate pre-consent tracker exposure.

When Demand-Letter Mills Lose: The Tauler Smith Civil RICO Verdict and What It Means for CIPA Targets

A landmark civil RICO verdict shows that demand-letter campaigns can themselves be actionable. Learn what Tauler Smith lost and how it signals hope for CIPA targets.

Vivek Shah CIPA Demand Letters: What to Do If Your Business Got One

You received a demand letter alleging Vivek Shah visited your site and was subject to unauthorized tracking. Learn what it means, what your options are, and how to respond without panicking.

Building Trust Signals in Checkout: How Review Platforms Handle Customer Data Legally

Reviews and trust badges boost checkout conversion, but the widgets behind them load scripts, set cookies, and process customer data. Here's what Shopify merchants should check before adding them.