Privacy Insights by PieEye

Insights from the front lines of privacy policy, analysis and enforcement.

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Eddy Udegbe

3/26/2026

Website Tracking and VPPA Liability

VPPA liability in 2026 comes from Meta Pixel, not video stores. Here is how modern tracking triggers VPPA liability and how to build defensible tracking.

VPPAMeta Pixelwebsite trackingprivacycompliancepixelscookies
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Eddy Udegbe

3/24/2026

CIPA in 2026: Will SB 690 Save You?

SB 690 passed the California Legislature in a much narrower form. Here's what it changes for CIPA exposure, what it leaves alone, and what to do now.

CIPACalifornia SB 690CIPA reformcompliancelegislation
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Eddy Udegbe

3/22/2026

The Salazar v. Paramount Global VPPA Decision

The Supreme Court granted cert in Salazar v. Paramount — the most consequential VPPA case in a generation. Here is the circuit split and what to do now.

VPPASalazar v ParamountSupreme Courtprivacyvideo trackingcompliance
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Eddy Udegbe

3/20/2026

VPPA Compliance for Websites with Embedded Video

VPPA makes companies liable for disclosing video-watching habits without consent. Damages run up to $2,500 per violation. Here is what compliance requires.

VPPAVideo Privacy Protection Actprivacycompliancevideo trackingconsent
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Eddy Udegbe

3/19/2026

Frasco v. Flo Health: The CIPA Jury Verdict

A 2025 jury found Meta liable under CIPA for capturing health data without consent. Here are five compliance lessons every website operator should take.

CIPAFrasco v Flo HealthMeta CIPA verdictSDKprivacycompliance
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River Starnes

3/16/2026

Navigating the CIPA Compliance Maze for eCommerce Brands

Explore CIPA compliance challenges and solutions for eCommerce, including consent complexities and legal risks. (150–160 chars)

cipacaliforniatrap and tracelawsuitecommerceprivacydata complianceconsentlegal compliancedata collectionCIPACaliforniaTrap and TraceLawsuiteCommerce
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Eddy Udegbe

3/15/2026

CIPA Compliance Checklist: 60 Items to Audit (2026)

A two-tier CIPA checklist: 10 quick questions to identify gaps, plus 60 audit items across 6 workstreams. Built for compliance and marketing teams.

CIPACIPA compliance checklistCIPA website auditCIPA compliance requirementsprivacycompliancecalifornia
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Eddy Udegbe

3/15/2026

Guide to CIPA Demand Letters

Thousands of businesses have received CIPA demand letters targeting routine tracking. Here is what the letter means and steps to take in the next 72 hours.

CIPAprivacycompliancelegalcaliforniademand-letter
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