Insights from the front lines of privacy policy, analysis and enforcement.
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Write for us→Eddy Udegbe
5/7/2026
GDPR Article 35 requires a DPIA before deploying high-risk processing. Here is which eCommerce activities trigger that requirement and what the assessment must cover.
Eddy Udegbe
5/5/2026
A mid-market beauty brand has 30+ martech vendors, each a potential CIPA or GDPR exposure point. Here is how to audit your stack and what your vendor contracts must say.
Eddy Udegbe
5/5/2026
Understanding how VPPA is actually litigated—what cases look like, who's suing, what strategies work—is critical. Here are the major cases, emerging trends, and defendant strategies.
Eddy Udegbe
5/3/2026
VPPA violations don't just happen. They get you sued. And when you're sued, the damages can be catastrophic. Here's the real exposure and why prevention pays.
Eddy Udegbe
5/1/2026
You know VPPA is a risk. But where do you start? This checklist guides you through audit and implementation—from video inventory to litigation readiness.
Eddy Udegbe
4/28/2026
Your eCommerce AdTech stack — Meta Pixel, GTM, session replay, AI chatbots — creates CIPA liability you may not know about. Here is the complete risk map.
Eddy Udegbe
4/26/2026
Modern users move between devices: desktop, mobile, tablet. Cross-device tracking amplifies VPPA liability. Here's how it works and what consent you need.
Eddy Udegbe
4/25/2026
A preference center is more than a cookie banner upgrade. Here is what a consent preference center must do technically to satisfy GDPR, CCPA, and CIPA in 2026.
Eddy Udegbe
4/24/2026
Cookies enable video tracking disclosure. VPPA consent must specifically address cookies that enable video tracking. Here's what you need to disclose and how to block until consent.
Eddy Udegbe
4/23/2026
A privacy policy checklist for eCommerce brands — covering GDPR, CCPA/CPRA, US state laws, and the CIPA disclosures most policy templates completely miss.
Eddy Udegbe
4/22/2026
VPPA prohibits disclosing "personally identifiable information" about video watching. But what counts as PII? Here's what clearly counts, what's contested, and the safe principle.
Eddy Udegbe
4/21/2026
Third-party cookies are gone. Here are eight cookieless tracking approaches for eCommerce — with an honest compliance rating for each under CIPA and GDPR.