Insights from the front lines of privacy policy, analysis and enforcement.
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Write for us→Eddy Udegbe
4/19/2026
Most CIPA coverage focuses on website tracking. Section 632.7 targets a different attack surface — SMS marketing, AI phone agents, and cloud contact centers. Here is what the provision covers, what the 2025 cases established, and what businesses with California customers need to do now.
Eddy Udegbe
4/18/2026
Google Analytics can be used safely with video, but configuration matters. Here's how to assess your implementation and fix high-risk configurations.
Eddy Udegbe
4/18/2026
California's CPPA is enforcing Global Privacy Control. What GPC is, which browsers send it, and what your CMP must do to honor it correctly.
Eddy Udegbe
4/16/2026
Meta Pixel is the single most common source of VPPA liability. Here's what it does, when it creates liability, and how to implement it defensibly.
Eddy Udegbe
4/16/2026
Privacy compliance has a measurable ROI — non-compliance costs more than most eCommerce brands realize. Here is how to build the business case.
Eddy Udegbe
4/14/2026
GDPR requires a legal basis for every data processing activity. Here is which of the six bases applies to eCommerce tracking, email, and ad targeting.
SEO Team
4/9/2026
Explore the real impact of privacy fines on mid-market brands and the hidden costs beyond financial penalties.
Eddy Udegbe
4/9/2026
Google Consent Mode v2 is required for Google Ads measurement in the EU. Implement it correctly — and know the CIPA risk most setup guides don't mention.
Eddy Udegbe
4/9/2026
The VPPA circuit split isn't just a legal footnote. It's a litigation roadmap that determines outcomes. When a plaintiff's attorney files a VPPA case, jurisdiction matters enormously.
The PieEye Team
4/7/2026
Explore AI's role in eCommerce, data protection regulations, and liability concerns. Learn to navigate compliance challenges.
Eddy Udegbe
4/7/2026
Third-party cookies are dead for compliant marketing. First-party data and consent management are the foundation — here is a consent-first strategy.
Eddy Udegbe
4/7/2026
Salazar v. Paramount Global (No. 25-459) is the Supreme Court case that will define the scope of the VPPA for the next decade. Here is the fact pattern, the courts, and what's at stake.