Eddy Udegbe
4/5/2026
The Sixth and D.C. Circuit VPPA 'Consumer' Standard
The Sixth and D.C. Circuits have adopted a narrower interpretation of VPPA's "consumer" definition. Under this view, only video-specific subscribers qualify as consumers.
Insights from the front lines of privacy policy, analysis and enforcement.
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Write for us→Eddy Udegbe
4/5/2026
The Sixth and D.C. Circuits have adopted a narrower interpretation of VPPA's "consumer" definition. Under this view, only video-specific subscribers qualify as consumers.
Eddy Udegbe
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Eddy Udegbe
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The VPPA's "consumer" definition is the central battleground in VPPA litigation. Here is the circuit split and what Salazar v. Paramount may settle.
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Eddy Udegbe
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VPPA liability in 2026 comes from Meta Pixel, not video stores. Here is how modern tracking triggers VPPA liability and how to build defensible tracking.