VPPA Overview

The Video Privacy Protection Act creates real liability for websites that disclose video-watching data to third parties without informed written consent. Find the resource that matches your situation.

Find your situation

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I'm evaluating VPPA risk for our website

Start with the basics: what VPPA is, who it applies to, and what compliance actually requires.

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We use Meta Pixel or Facebook ads on pages with video

Meta Pixel creates specific VPPA exposure. Learn how it works and what consent architecture you need.

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We use Google Analytics with video content

Google Analytics can be used safely with video, but configuration matters. Assess your implementation.

I need to build VPPA-compliant consent

Informed written consent is the VPPA safe harbor. Templates, technical implementation, and what qualifies.

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What counts as PII under VPPA?

Device IDs, hashed emails, IP addresses — what clearly counts, what's contested, and the safe principle.

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We use third-party cookies on video pages

Cookies enable video tracking disclosure. What you must disclose and how to block until consent.

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We track users across devices (desktop, mobile)

Cross-device tracking amplifies VPPA liability. How it works and what consent you need.

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I need a step-by-step compliance checklist

Actionable checklist for VPPA compliance — video inventory, tracking audit, consent, and remediation.

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What's our litigation exposure?

Statutory damages, real-world settlements, and why prevention pays. Cost of compliance vs. defense.

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I want to understand the litigation landscape

Major cases, emerging trends, plaintiff strategies, and defendant strategies that work.

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What is the VPPA 'consumer' definition?

The circuit split and what it means. Broad vs. narrow reading — and what Salazar will decide.

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Second and Seventh Circuit: broad liability

Courts that adopt the expansive 'consumer' interpretation. Impact on class size and damages.

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Sixth and D.C. Circuit: narrow liability

Courts that require video-specific subscription. Smaller classes, better defense leverage.

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Salazar v. Paramount: the Supreme Court case

The case that will define VPPA for the next decade. Fact pattern, courts, and what's at stake.

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VPPA circuit split and forum shopping

Why jurisdiction determines outcome. Same facts, different circuits, 10x difference in damages.

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I want the full technical implementation guide

Complete architecture for website tracking compliance — pixels, consent gating, and vendor review.

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How does VPPA differ from CIPA?

Video privacy vs. California wiretapping. When each applies and how they interact.

Not sure where you stand?

Run a free PieEye compliance scan. It takes minutes, requires no code changes, and shows you exactly what a plaintiffs' attorney's scanning tool would find on your video pages.

Run a free compliance scan