he General Data Protection Regulation (GDPR) was introduced in May of 2018 as a response to the UK’s General Data Protection Regulation (GDPR). The GDPR replaces the 1995 EU Data Protection Directive. The GDPR applies to all companies that process the data of individuals within the EU, regardless of whether the company is based inside or outside of the EU.
The Importance of GDPR Compliance for US eCommerce
The GDPR is particularly relevant for companies doing business in the United States, as many of these companies process the data of EU citizens. While there has been some confusion over how exactly US companies should comply with GDPR, it is important for them to do so in order to avoid fines and protect the privacy of their customers↗. This is particularly true for any US company that collects potentially sensitive information on their website through the use of cookies↗.
GDPR Requirements for US eCommerce Stores
As with any other country, one of the most significant GDPR compliance↗ requirements is that US businesses must gain explicit consent from individuals before collecting, using, or sharing their personal data. This means that eCommerce stores must update their privacy policies↗ and ensure that they are easily accessible to customers. In addition, stores must provide clear and concise explanations of how personal data will be used and shared.